It’s summertime! And we all know what that means—we celebrate the spectrum of distinctiveness! This week I got the following letter from my daughter at camp: “Dear Dad, Today we learned about descriptive brands. These brands simply describe the goods being sold—like “Chewy” for cookies. I was sad to hear that these brands can’t be protected.”
I know, it breaks my heart too. The camp apparently didn’t tell them that descriptive brands can eventually acquire the level of distinctiveness needed to become protectable. I can’t wait to teach her how I can set up a strategy to accomplish this.
My client Smyrna Plumbing started out of necessity but has grown into a thriving business. Now they are concerned that they are stuck with a brand that can never be protected. Don’t trust your brand to someone who had camp training; I can help you protect descriptive brands.
Your brand is worth protecting! Is it descriptive? Do you want to find a way to make it protectable? Call me!