Small Businesses Beware of This Common Budget Tactic
Doing things on the cheap is a way of life for many small businesses. Sometimes being penny-wise is pound-foolish. My marketing friends could tell you all the many reasons an investment in them to create a logo is money well spent. Additionally, there are legal reasons not to take your drawing and use it as your logo. While you clearly own the image you drew from your imagination, that does NOT give you the right to use the image as a brand. They’re two different things.
Under trademark law, the main question is whether your use of an image could confuse the public into believing there is a connection between your business and another. This is called likelihood of confusion.
“But I Didn’t Know”
Your ownership of the drawing is irrelevant. The phrase “but I didn’t know” is the reason I started my firm. I heard this phrase so many times from small businesses when I represented the large companies. These small companies were taking chances by operating in unknown conditions. This risk was not necessary, and I want to show them the way to certainty.
My mission is to inform, educate and represent small and mid-sized businesses in the world of intellectual property, and specifically brand rights. My purpose is to remove obstacles and reduce the friction that may prevent you from conducting business as you wish. Informing and educating are so important, because IGNORANCE IS NOT AN EXCUSE!