Brand Rights Start with Use

Running a business means paperwork, including filings for employment, sales tax, income tax, business occupancy, maintaining the entity, etc.  Since businesses are not looking for more paperwork, I do the paperwork that helps the savvy business owner lock down their brand.

Brand rights begin as soon as a business...

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USPTO Review – Response Period

Trademark applications complete a process known as prosecution before they become registered.  The first step is a review by the USPTO to ensure the application meets certain requirements.  I have state of the art software which helps me track the prosecution status for all the records I handle.

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How Powerful is a Brand?

Brands are the most efficient form of communication in commerce. This communication is so powerful that even the illiterate understand it. One of my favorite stories demonstrates this very well. 

Many years ago, I was driving my 2-year-old daughter around in a different part of town...

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USPTO Review – Translating Portions of a Brand

Trademark applications complete a process known as prosecution before they become registered.  The first step is a review by the USPTO to ensure the application meets certain requirements.  I have prosecuted and managed thousands of applications in my career.

One item the USPTO must check is whether any or...

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Name, Image & Likeness (NIL) is Everywhere

NIL is a common term for the collective rights that allow people to control the commercialization of their identity, most commonly via an endorsement deal. NIL has always been one of the least understood areas of branding. Both companies and experienced, wealthy athletes have frequently gotten into trouble...

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USPTO Review of Descriptiveness

Trademark applications are reviewed by the USPTO to ensure the application meets certain requirements.  The examiners follow a book known as the TMEP.  I’m an expert on this book.

One item the USPTO must check is whether the brand in the application merely describes the goods or services listed...

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