Spectrum of Distinctiveness – Suggestive Brands

It’s summertime!  And we all know what that means—we celebrate the spectrum of distinctiveness!  My friends just came back from the Grand Canyon.  Their pictures made my jaw drop.  I know, if only the gap between descriptive and suggestive brands were that big.

Suggestive brands are one step above...

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The Spectrum of Distinctiveness – Descriptive Brands

It’s summertime!  And we all know what that means—we celebrate the spectrum of distinctiveness!  This week I got the following letter from my daughter at camp: “Dear Dad, Today we learned about descriptive brands.  These brands simply describe the goods being sold—like “Chewy” for cookies.  I was sad to hear that these...

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US Registration: You Must Use Your Brand

What’s in a name?  A company’s logo is art with a purpose, and you don’t want knock-off versions.  I provide protection that can punish scofflaws.

The USPTO will not issue a registration for a brand until that brand is not in use.  The words “in use” are highly regulated...

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Third Party Review in US Registration Process

What’s in a name?  A brand is the ultimate form of shorthand found in commerce, but it’s only effective if it’s distinct.  I use legal tools to help you maintain that distinctiveness.

Third step in the brand registration process is a review by third parties.  The USPTO publishes applications...

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The USPTO Review Process

What’s in a name?  Branding tells a story, and it provides a way for your customers to find a specific company.  I help eliminate the confusion as those customers are looking for their favorite business.

When registering a brand, the second step is a review by the United...

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The US Trademark Application Process

What’s in a name?  Companies use their name to help them stand out from their competitors.  I can help your company register its name so you can push back when someone uses a similar name.

There are 4 steps to registering a brand, starting with filing an application. ...

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How Long does Registration take?

What’s in a name? Registering your brand is the most cost-effective way to ensure you can use it as you plan. I’ve helped hundreds of companies register thousands of brands in my career. I’m often asked how long the process takes. The short answer today is at least a year, but...

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Legal Protection from Trademark Registrations

Have you heard of the Commerce Clause? This part of the Constitution grants the government the ability to regulate business activity, and I know how to use it to make the government protect your interests. Registering your brand gives you certain rights, including presumptive rights to use your brand throughout the...

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Make the Government Work For You

Owners want their business to be worth as much as possible.  They want to increase value and decrease risk.  I can use trademark law to accomplish both.

Many people say that the government doesn’t do much for them.  This can change by registering your brand.  Suddenly, your rights are...

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