Searching or Clearing a Brand as a Trademark

When choosing to trademark a name, slogan, or logo, it is essential to conduct a trademark search and clearance. Even if you create something original, it's possible that someone else may have already claimed it. As a business owner, it's important to be aware of the process and steps needed to clear...

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Reasons For Getting a Trademark Office Action

When you file a trademark application, you hope to receive a “mark allowed” notice from the USPTO. This indicates that your trademark is approved and registration is imminent. Unfortunately, not all applications result in this outcome. You may receive an office action instead – and this can be cause for concern. In...

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What is Brand Health Assessment?

A brand health assessment is a process of reviewing and evaluating all aspects of a brand. By doing this, you are able to gauge its overall strength and performance. This can be done internally by a company's marketing or management team, or externally by an independent third party. The goal of a...

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Why You Should Copyright Your Work

Copyright is a type of intellectual property protection that safeguards original works of authorship, such as books, music, and artwork. It is available for both published and unpublished works. Additionally, it is designed to promote the creation of original works. It does this by giving authors certain exclusive rights to their work,...

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Trademark Prosecution: Avoiding Common Mistakes

Trademark prosecution is the process of filing a trademark application and verifying that it meets all the necessary requirements. The process can be complex, and there are a number of common trademark prosecution mistakes that applicants make. These mistakes can delay the registration process or even lead to the trademark being rejected.

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The Cost of Picking a Bad Brand

Many people don’t realize that using a brand can lead to liability.  Specifically, you can be sued by someone who is already using a similar brand.  Costs related to this could be anywhere from $5000 to negotiate a resolution which would likely limit your use of your brand, to $10,000 to engage...

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