In a prior post I mentioned that your brand could have...
U.S. Registration
One of the most common ways to authenticate your brand is to register it with the USPTO.
Warning Signs: Your Brand May Be On Thin Ice if…
The domain name with your company name was taken, so you...
Warning Signs: Your Brand May Be a Troublemaker if…
You believe securing a domain name was permission to use...
Warning Signs: Your Brand May Be a Problem Child if…
You believe forming your company with the Secretary of...
What is a Brand?
Many of my posts are about brand protection. Actually,...
Policing Your Brand
Brands distinguish your goods or services from those of...
Look Before You Leap
Brand protection is a four-step process. Step one is...
Who Cares if I’m an Infringer?
Using a brand is risky. The primary risk is that your...
But I Didn’t Know
Ignorance of the law is not an excuse. This is a tough...
How Did Brands Become a Thing? – Part II
In my last blog post I explained how brands emerged. While...
How Did Brands Become a Thing?
We all know what a brand is. Wikipedia defines it as:“a...
Last Call for… Jelly?
In my last post I included something my high school...
A Message From the Next Generation
Last week I had the pleasure of taking my high school...
Brand News: The Mixed (Up) Reality of Brand Protection
Three simple words: Likelihood of Confusion. This is the...
How Does LeBron Celebrate Taco Tuesday?
People often come to me to help them win...
Common Law Trademark Rights
You are not required to get your brands registered. While...
Should I Protect My Company’s Colors?
Your former business partner is starting a competing...
Not All Brand Protection Journeys Are the Same
A common question I get is “How much will it cost to...
A Monster of a Problem
You know I like to watch out for small and mid-sized...
Suits Filed by the Infringer- Part 2
Last week I posted a story about Post cereal filing a suit...
Can the Infringer Sue?
Yesterday I saw a story in which an indie rock band named...