Reasons For Getting a Trademark Office Action

When you file a trademark application, you hope to receive a “mark allowed” notice from the USPTO. This indicates that your trademark is approved and registration is imminent. Unfortunately, not all applications result in this outcome. You may receive an office action instead – and this can be cause for concern. In...

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What is Brand Health Assessment?

A brand health assessment is a process of reviewing and evaluating all aspects of a brand. By doing this, you are able to gauge its overall strength and performance. This can be done internally by a company's marketing or management team, or externally by an independent third party. The goal of a...

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Why You Should Copyright Your Work

Copyright is a type of intellectual property protection that safeguards original works of authorship, such as books, music, and artwork. It is available for both published and unpublished works. Additionally, it is designed to promote the creation of original works. It does this by giving authors certain exclusive rights to their work,...

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Trademark Prosecution: Avoiding Common Mistakes

Trademark prosecution is the process of filing a trademark application and verifying that it meets all the necessary requirements. The process can be complex, and there are a number of common trademark prosecution mistakes that applicants make. These mistakes can delay the registration process or even lead to the trademark being rejected.

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The Cost of Picking a Bad Brand

Many people don’t realize that using a brand can lead to liability.  Specifically, you can be sued by someone who is already using a similar brand.  Costs related to this could be anywhere from $5000 to negotiate a resolution which would likely limit your use of your brand, to $10,000 to engage...

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Special Price on Brand Health Assessment

Your company name is one of the most important assets your company has. It is likely the #1 way customers find you. While this is good news, there is a real risk that it can change; that this tremendous asset can destroy your company. Big businesses usually manage this risk by hiring...

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Spectrum of Distinctiveness – Arbitrary Brands

It’s summertime!  And we all know what that means—we celebrate the spectrum of distinctiveness!  Of course, this is the concept that you can’t claim exclusive branding rights in words used in their normal meaning.  Our stop today is at arbitrary brands.  An arbitrary brand is a word that is recognized generally by...

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