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Independent Creation is Not an Excuse
I often say that intellectual property law is not intuitive. This is painfully obvious when it comes to creating a brand. Here's the...

Rapunzel, Let Down Your… Registered Trademark?
Fun Fact: Trademark law came into existence as a form of consumer protection. Medieval consumers came to rely on the marks that were...

Your Brand Can be Precarious, even if you Didn’t Know
Meriam Webster defines “Precarious” as “dependent on chance circumstances, unknown conditions, or uncertain developments; characterized by...