What Is Your Internet Domain Name?
A url or internet domain name is the equivalent of an address on the internet. This communication tool helps you gain digital territory. Since so much commerce takes place on the Internet, having desirable domain names is key to driving traffic to your business.
There was once a time when there were a limited number of top level domain (aka TLD) names. Accordingly, having the name of your company with each of these (e.g., yourname.com, yourname.net, etc.) was an achievable feat. Today there are over a thousand TLDs, so getting your company name with each of these is no longer achievable. What is achievable is getting your company name in connection with the top several TLDs.
Did You Know…
Most people don’t realize that you can challenge ownership of domain names much like you can any other intellectual property. Any company can use the Uniform Domain-Name Dispute Resolution Policy (UDRP) forum established by the Internet Corporation for Assigned Names and Numbers (ICANN). The UDRP is very similar to a trademark infringement claim in
that one party can dispossess a domain name from another party if it will cause confusion. Additionally, the US and most other companies have laws that allow you to take a similar action through the courts. Acquiring an unassigned name can be very inexpensive; fighting for and or acquiring an assigned name is very expensive. It is important to remember to acquire relevant domain names as your business expands. Also, it is important to remember to transfer domain names when you are acquiring a business.