When was the last time your company conducted a brand health check? If it’s been a long time or if you haven’t ever carried one out, change that immediately.
Brand Protection 101
Brand Protection includes four steps: Searching, Authentication, Policing and Enforcement.
The Ultimate Guide to Trademark Protection for Small Businesses
Protect each small business trademark you receive to keep your company’s brand identity safe. Find out how you can do it in this informative guide.
What Is Brand Legal Counsel?
Are Trademark Lawyers and Brand Legal Counsel The Same? I...
Brand Protection and College Football
Football season is in full swing. You’ve probably noticed...
Your Business Name is Too Descriptive
Most people know that you cannot start using a brand that...
The Secretary of State Can’t Protect You
I want to give you a warning to keep this headline from...
Can I Use My Last Name For My Business?
You May Be Wondering... "Can I use my last name for my...
Trademark Protection 101
Trademark Protection 101 What is a brand? It depends on...
How Not To Name Your Business
How Not to Name Your BusinessMany companies want a name...
What Makes Your Brand Unique?
I think brands are very cool. Think of the power in a...
Elon Musk And Brand Protection For X
Elon Musk is no fool. Whether you love him or hate him, he...
IP Bullies And Trademarks
I’ve covered the other types of intellectual property...