A recent news story used a word I had never heard before:...
Brand Protection 101
Brand Protection includes four steps: Searching, Authentication, Policing and Enforcement.
Independent Creation is Not an Excuse
I often say that intellectual property law is not...
Rapunzel, Let Down Your… Registered Trademark?
Fun Fact: Trademark law came into existence as a form of...
Your Brand Can be Precarious, even if you Didn’t Know
Meriam Webster defines “Precarious” as “dependent on...
Does it matter where I put the Brand?
This month marks the 20th anniversary of my first job in...
Is Your Brand Dicey?
Did you know that you can be sued based on the brand you...
Is Your Brand a Time Bomb?
Did you know that the law impacts your brand? Have...
Is Your Brand Hazardous?
Did you know that the law impacts your brand? This week’s...
Brand News: Why is a Secretary of State Filing Not Enough?
In a prior post I mentioned that your brand could have...
Warning Signs: Your Brand May Be On Thin Ice if…
The domain name with your company name was taken, so you...
Warning Signs: Your Brand May Be a Troublemaker if…
You believe securing a domain name was permission to use...
Warning Signs: Your Brand May Be a Problem Child if…
You believe forming your company with the Secretary of...