Is Your Brand a Time Bomb?

Richard Rimer

May 12, 2023

Did you know that the law impacts your brand? 

Have you heard about “doing business as” (DBA) filings? Many companies organize under one name, but conduct business under another name. For example, a company may have organized with the Secretary of State as “Rimer Holdings LLC,” but conduct business as “Richard’s Electricity Repair.” 

The proper step is to file a DBA in the county courthouse where the primary business address is located. This allows the public to be able to properly identify the owner of the business. However, it DOES NOT mean that the courthouse has checked to make sure the company has a unique name.

Of course filing a DBA is a common step many companies take while they are starting business. Many companies think that this step gives them rights to use their company name as a brand. This is incorrect.

Did you know that this may be a sign that you are infringing someone else’s rights?

Brands can be tricky. Some professionals can make them powerful to grow your business. I protect these brands to make sure you are the only one who benefits from your hard work.

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