News(old)

Who Cares if I’m an Infringer?
Using a brand is risky. The primary risk is that your brand is similar to that of a competitor. Guess what? If this happens, you are...

But I Didn’t Know
Ignorance of the law is not an excuse. This is a tough lesson to learn for many small business owners.Similarly, a company can accuse you...

How Did Brands Become a Thing? – Part II
In my last blog post I explained how brands emerged. While businesses got the idea of marking goods from the cattle industry, the cattle...