When you establish a new brand, there is a level of risk involved. Any time your business undergoes a transformation, getting clearance for your brand gives you clarity when it comes to the risks of using the brand. Once you decide on a brand, it’s essential to do a trademark clearance search to ensure that the brand is available and usable.

At Initiating Protection, we understand how important having a strong, secure brand identity is to your business. We complete the clearance search for you and confirm your brand is protected. In addition, we create strategies that reduce the chances that your current brand will infringe the rights of a third party.

What Makes An Effective Trademark Search?

Before creating a unique device for your brand, it’s key to search to determine if it’s available and protected. By conducting a search for existing trademarks, you are able to prevent the consequences that come from potential lawsuits.

Searching for a trademark itself can take place in multiple ways. The United States Patent and Trademark Office features a searchable database. This allows users to search for registered brands, words, and images. Even with that, it can be challenging to search for every potential trademark similar to yours. There are other options available, such as reviewing newspaper listings, domain names, and even phone information. It’s also important to check different variations of your brand name and image, which can help check for minor discrepancies such as spelling errors.

Benefits of Clearance Searches

As you build your company, you want to have a trademark that people will recognize. Completing a trademark search ensures that your band mark is genuine. There are a number of benefits that clearance searches can provide. For starters, it verifies that you have a unique trademark that distinctively represents your company. In addition, it allows you to confirm the mark you design is not shared with another entity.

A clearance search also ensures you’re not seen as a willful infringer of another company’s rights. The use of a trademark does not require clearance, but performing one reduces the likelihood that you are using an element owned by another company. Finally, by completing a trademark search, you are able to determine potential issues in specific locations. This allows you the opportunity to avoid infringement by restricting the accessibility of your brand to only target specific areas.

Call Us for Trademark Clearance Services

A trademark clearance search is an integral part of setting up your business. Initiating Protection can perform these checks and ensure that your brand is yours alone. Call or email us today to learn more about our solutions and how we can help you.