Avoiding Liability – Software Users

Avoiding Liability – Software Users

Avoiding Liability - Software Users

Software

While software developers have one set of issues, the big question for software users is whether or not you can use the software without liability. Software used by businesses tends to fall into one of three categories, with the key difference being who created the software. These three potential classes of creators are third parties, employees or founders.

Software created by a third party is by far the biggest category. For these purposes, a third party would include a contractor (this includes a 1099 employee as opposed to a W2 employee). At this level you need to ask whether the business either (1) owns the software or (2) has adequate licenses to use the software as it is being used.

Avoid Traps

Businesses usually own software if it was made specifically for the business. Be sure that the third party actually assigned the rights in the software to the business. TRAP: The business does NOT own software that it paid for unless there is a clear assignment. “Work for hire” provisions do not apply. Businesses license most software. Be sure the business has the correct licenses in place to use the software relied on by the business.

Software created by employees should be the easiest category to clear. That is, the business automatically owns the software created by employees who are hired to do that type of work. Be on the lookout for software created by employees who were hired for other purposes.

Finally, software created by founders can be especially tricky. This tends to become an issue in the case where a founder feels s/he has been treated unfairly. Often they will leave, and take the software with them! It’s a good practice to assign any software created by a founder to the business.

Check out this previous post on website development for small businesses.

Social Media Handles & Hashtags

Social Media Handles & Hashtags

Social Media Handles & Hashtags

Social Media

Domain names are a type of intellectual property; they direct users to your digital territory. With the rise of social media, handles have become the newest version of digital territory. Just as domain names exist within multiple top-level domain names (.com, .net, etc.), handles exist within multiple platforms. That is, you need to separately acquire a handle from Instagram, Facebook, Twitter, TikTok, LinkedIn, etc. Unlike TLDs, these various platforms have unique attributes and identities, so each company has a different set of platforms that it may wish to occupy. (As an example, my firm would have very little interest in having a presence on Snapchat.)

One challenging aspect about social media handles is that there is no one entity or set of rules that governs proper ownership of the handles. Each platform has its own rules. However, there tends to be a system within most platforms that respects trademark rights or at least attempts to avoid confusion on the platform.

Another unique property in social media are hashtags. These devices are indexing tools, and the indexing system is owned by the platform. Ownership of the hashtag itself is generally subject to the same rules as other content on the platform. In the US, you can register a hashtag if it functions to identify the source of a good or service. So for me, I could gain no rights in #trademark, but I could conceivably own #InitiatingProtection.

Social Media

Website Developers Must Keep Good Records

Website Developers Must Keep Good Records

Website Developers Must Keep Good Records

Many people talk about copyright trolls. A copyright troll is a company that sends demand letters to people who are using items such as pictures, music, graphics and related items that they didn’t create, but now have ownership of. Copyright law exists to make sure that artists can profit from and control the use of their work. However, these “trolls” have likely paid the artist and are now trying to monetize the artist’s work. Websites are a common area where we find this issue. Website developers have to be careful when placing content on their clients’ sites.

Website Developers

Why does this matter? I get a fair number of clients who have received a demand letter from a company alleging that my client’s website uses a picture without authorization. These letters often request a payment in excess of $10,000. At this point, the story usually goes in one of two directions. The first direction is that the party did take an image from the web and paste it onto their website. Plain and simple, this is infringement. At this point the best I can typically do for my client is to negotiate a settlement. The other direction is that my client had the website professionally done, and the website developer had a license to use all the images placed on the website. In this case, all I need to do is produce the license and the problem should go away.

Website Developers

For The Website Developers in The Crowd

This paragraph is for the website developers in my audience. It is VERY IMPORTANT that you keep a record of all the licenses you use. One of your value-adds is that you are using only authorized images. This is worthless if you cannot prove it. One idea is to provide a copy of all the licenses to your client when you finish your website. Another idea is to keep all your licenses in case your client comes back to you years later. Either way, this should be a requirement for you if you sell the fact that all the content on the website you created is fully authorized. 

What is Your Internet Domain Name?

What is Your Internet Domain Name?

What Is Your Internet Domain Name?

A url or internet domain name is the equivalent of an address on the internet. This communication tool helps you gain digital territory. Since so much commerce takes place on the Internet, having desirable domain names is key to driving traffic to your business. 

There was once a time when there were a limited number of top level domain (aka TLD) names. Accordingly, having the name of your company with each of these (e.g., yourname.com, yourname.net, etc.) was an achievable feat. Today there are over a thousand TLDs, so getting your company name with each of these is no longer achievable. What is achievable is getting your company name in connection with the top several TLDs.

Domain Name
Domain Name

Did You Know…

Most people don’t realize that you can challenge ownership of domain names much like you can any other intellectual property. Any company can use the Uniform Domain-Name Dispute Resolution Policy (UDRP) forum established by the Internet Corporation for Assigned Names and Numbers (ICANN). The UDRP is very similar to a trademark infringement claim in 

that one party can dispossess a domain name from another party if it will cause confusion. Additionally, the US and most other companies have laws that allow you to take a similar action through the courts. Acquiring an unassigned name can be very inexpensive; fighting for and or acquiring an assigned name is very expensive. It is important to remember to acquire relevant domain names as your business expands. Also, it is important to remember to transfer domain names when you are acquiring a business.

DBA Names Explained

DBA Names Explained

DBA Names Explained

DBA

Our next stop on the trip through the many intangible assets a company owns is DBA. DBA stands for “doing business as.” This is a filing a company makes to close the gap between the name the company listed with the Secretary of State and the name the company calls itself in the market. Beware, the Secretary of State does not inherently protect your brand name (read more about this here). 

Most companies are created by filing paperwork with the Secretary of State. 

Many of these companies have very unusual sounding names like “Burger Restaurant No. 2, LLC.” This company may then open a restaurant called “Old South Burgers.” The DBA filing is what allows the public to know who is behind “Old South Burgers.” For example, if someone gets injured at Old South Burgers, they could look in the county courthouse records to know who to sue.

DBA filings are primarily made with the county courthouse in the county where the business operates. These are not very easy items to search, but they are searchable when necessary.

Lastly, you should not confuse these filings with any type of trademark filing. The county courthouse records the information about what company name(s) are being used, but it does not cross-reference this with any sort of database.

Having a DBA filing is critical. Not having one could open you up to penalties. Also, some states do not allow you to enforce contracts unless your filing is up to date.

DBA