News(old)

Warning Signs: Your Brand May Be a Troublemaker if…
You believe securing a domain name was permission to use your brand. Here’s a shocker: the internet is not a source of authority. The...

Warning Signs: Your Brand May Be a Problem Child if…
You believe forming your company with the Secretary of State gave you permission to use your company's name as a brand. The Secretary of...

What is a Brand?
Many of my posts are about brand protection. Actually, most of them are about protection. This leaves the question: what is a brand?...