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The Cost of Picking a Bad Brand
Many people don’t realize that using a brand can lead to liability. Specifically, you can be sued by someone who is already using a...
Special Price on Brand Health Assessment
Your company name is one of the most important assets your company has. It is likely the #1 way customers find you. While this is good...
Spectrum of Distinctiveness – Fanciful Brands
It’s summertime! And we all know what that means—we celebrate the spectrum of distinctiveness! Today I honor my client David E.; he is...
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