It’s summertime! And we all know what that means—we...
Brand Protection 101
Brand Protection includes four steps: Searching, Authentication, Policing and Enforcement.
Spectrum of Distinctiveness – Arbitrary Brands
It’s summertime! And we all know what that means—we...
Spectrum of Distinctiveness – Suggestive Brands
It’s summertime! And we all know what that means—we...
The Spectrum of Distinctiveness – Descriptive Brands
It’s summertime! And we all know what that means—we...
The Spectrum of Distinctiveness – Generic Brands
It’s summertime! And we all know what that means—we...
US Registration: You Must Use Your Brand
What’s in a name? A company’s logo is art with a purpose,...
Third Party Review in US Registration Process
What’s in a name? A brand is the ultimate form of...
Legal Protection from Trademark Registrations
Have you heard of the Commerce Clause? This part of the...
Make the Government Work For You
Owners want their business to be worth as much as...
Brand Rights Start with Use
Running a business means paperwork, including filings for...
Is Establishing an Entity the Same as Registering a Trademark?
There are so many things business owners must know, and...
How Powerful is a Brand?
Brands are the most efficient form of communication in...