What’s in a name?  Branding tells a story, and it provides a way for your customers to find a specific company.  I help eliminate the confusion as those customers are looking for their favorite business.

When registering a brand, the second step is a review by the United States Patent and Trademark Office (aka, the government).  This review occurs about 9 months after an application has been filed, and you have 6 months to respond to any comments.  And there will be comments—that’s part of how the USPTO grades its examiners.

Shannan called me after her client received a complicated set of comments from the USPTO.  She knew that I had the experience to decipher their jargon and chart a path forward, and that I knew what the latest “hot issues” were with the USPTO.  I helped her client get past those issues.

You are thinking about using LegalZoom for filing your own trademark application.  Filing the application may look easy, but how will LegalZoom help you respond to the comments that are sure to come?  I know how to map a smooth journey for your road to registration.

What’s in a name?  Companies use their name to help them stand out from their competitors.  I can help your company register its name so you can push back when someone uses a similar name.

There are 4 steps to registering a brand, starting with filing an application.  This step is the quickest, mainly because there is no government delay.  I can use the results from the search to craft a combination of the brand and items sold under the brand that will maximize the available protection for your company.

A recent client was concerned that competitors would begin using similar brands to attract their customers. I explained that I could enhance their brand rights by registering the brand, thus giving them a big stick to swing if the competitors did start copying their brand.

Your company just got a new brand and are starting to promote it like crazy. You obviously used that great brand agency I recommended. Do you want your brand to remain unique? I know the other brand agencies will try to mimic your brand when serving your competitors. Your current rights are weak; I can file an application that will move you towards enhancing the rights in your brand.

What’s in a name? Registering your brand is the most cost-effective way to ensure you can use it as you plan. I’ve helped hundreds of companies register thousands of brands in my career. I’m often asked how long the process takes. The short answer today is at least a year, but there have been times in which you could complete the process in 6 months.

I’ve told you that I love playing games, and this is one area that is ripe for game-playing. While some clients want a registration ASAP, others have situations that make them want to stretch out the process for years.

Mike worked for the man but planned to open his own home inspection company once he saved enough money. We locked down his brand today but will keep the application open for up to 5 years while he saves money to start his business.

Your neighbor is using his business to secure a loan and was told he needs a trademark registration today. While I can’t give him that, I can get an application on file, and provide the bank with a serial number and a legal assessment of his rights. Let him know that I won’t play around.