Name, image and likeness (aka NIL) is the general name...
U.S. Registration
One of the most common ways to authenticate your brand is to register it with the USPTO.
Food and Beverage is our Jam!
In 2023 our firm is focused on growing its presence in the...
Ice cream and donuts? Okay-dokey!
Commerce is a moving stream. There are a series of...
Taco Tuesday with a side of Cease and Desist
Did you see the story about the taco restaurant that got...
Trademark Clearance Search
Have you cleared your brand? Maybe you prefer gambling....
What To Do If You Receive A Trademark Demand Letter
If you receive a demand letter, for a Trademark or other...
Searching or Clearing a Brand as a Trademark
When choosing to trademark a name, slogan, or logo, it is...
Descriptive Terms in Brands Can Lead to Consumer Confusion
When it comes to the names of brands and products, many...
Filing an Initial Application in Trademark Electronic Application System (TEAS) to Register your Brand as a Trademark with the USPTO
The Trademark Electronic Application System (TEAS) is an...
Reasons For Getting a Trademark Office Action
When you file a trademark application, you hope to receive...
What is Included When Submitting an Application to the United States Patent and Trademark Office (USPTO)
When submitting an application to the United States Patent...
What is Brand Health Assessment?
A brand health assessment is a process of reviewing and...
Why You Should Copyright Your Work
Copyright is a type of intellectual property protection...
Trademark Prosecution: Avoiding Common Mistakes
Trademark prosecution is the process of filing a trademark...
The Cost of Picking a Bad Brand
Many people don’t realize that using a brand can lead to...
Spectrum of Distinctiveness – Fanciful Brands
It’s summertime! And we all know what that means—we...
Spectrum of Distinctiveness – Arbitrary Brands
It’s summertime! And we all know what that means—we...
Spectrum of Distinctiveness – Suggestive Brands
It’s summertime! And we all know what that means—we...
The Spectrum of Distinctiveness – Descriptive Brands
It’s summertime! And we all know what that means—we...
The Spectrum of Distinctiveness – Generic Brands
It’s summertime! And we all know what that means—we...
US Registration: You Must Use Your Brand
What’s in a name? A company’s logo is art with a purpose,...