What’s in a name? A brand is the ultimate form of...
U.S. Registration
One of the most common ways to authenticate your brand is to register it with the USPTO.
The USPTO Review Process
What’s in a name? Branding tells a story, and it provides...
The US Trademark Application Process
What’s in a name? Companies use their name to help them...
How Long does Registration take?
What’s in a name? Registering your brand is the most...
Legal Protection from Trademark Registrations
Have you heard of the Commerce Clause? This part of the...
Make the Government Work For You
Owners want their business to be worth as much as...
Brand Rights Start with Use
Running a business means paperwork, including filings for...
USPTO Review – Response Period
Trademark applications complete a process known as...
US Government Review- Filing Amendment to Allege Use
Government review is one of four steps related to...
USPTO Review – Disclaiming Descriptive Portions of a Brand
Trademark applications are reviewed by the USPTO to ensure...
USPTO Review of Identification of Goods and Services
Trademark applications are reviewed by the USPTO to ensure...
Name, Image & Likeness (NIL) is Everywhere
NIL is a common term for the collective rights that allow...
USPTO Review of Descriptiveness
Trademark applications are reviewed by the USPTO to ensure...
USPTO Review of Likelihood of Confusion
You must file a trademark application to get a brand...
Trademark Applications based on Dual FIling Bases
The most recent posts mentioned several filing bases you...
Trademark Applications based on Foreign Registrations
The last post was about gaining US trademark rights based...
Trademark Applications based on Foreign Applications
Business owners come in all shapes and sizes. We...
Trademark Applications based on Intent to Use
What’s your superpower? Some of us are great at math,...
Trademark Applications based on Use in Commerce
Many business owners want to protect their brands. This...
How Not to Secure Brand Rights
I hear this myth all the time: "My brand is protected...